1. Introduction
Aspiration Blinds (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit and interact with our website https://aspirationblinds.co.uk/ (the “Site”) or otherwise provide us with your personal information.
By using the Site, you consent to the practices described in this policy.
2. Information We Collect
We may collect and process the following types of personal information:
- Information you provide directly: For example, when you get in touch or fill out a contact/enquiry form, we may collect your name, email address, phone number, company name, address, and any message or details you choose to send us.
- Automatically collected information: When you visit the Site, we may automatically collect information such as your IP address, browser type, device information, operating system, pages visited, time and date of visit, referrer URL, and usage data (e.g. click paths).
- Cookies and similar technologies: We use cookies, web beacons, tracking pixels, and similar technologies to collect additional website usage data and to track your preferences.
3. How We Use Your Information
We use the personal data we collect for the following purposes:
- To respond to your enquiries or requests.
- To provide, maintain, and improve the Site and our services.
- To send you administrative information (for example, changes to our terms, policies).
- To send you marketing communications (if you have opted in).
- To monitor and analyse usage and trends to improve user experience.
- To detect, prevent or address fraud, security, or technical issues.
4. Legal Basis for Processing
Under the UK GDPR and applicable data protection laws, we rely on one or more of the following legal bases to process your personal data:
- Consent: Where you have given us clear consent to process your personal data for a specific purpose (e.g. marketing communications).
- Contractual necessity: Where processing is necessary for us to perform our services or carry out a contract with you.
- Legitimate interests: For our legitimate business interests (e.g. improving our services, security, analytics), provided your rights do not override those interests.
- Legal obligations: To comply with legal or regulatory obligations.
5. Disclosure of Your Information
We may share your personal data with:
- Service providers and partners who perform services on our behalf (for example, hosting, email delivery, analytics).
- Legal authorities or other third parties if required by law, regulation, legal process, or to protect our rights, property, or safety.
- Successors or assignees in the event of a merger, acquisition, or sale of assets.
We do not sell your personal data to third parties.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience, understand how you use our Site, and remember your settings and preferences.
You can control or block cookies via your browser settings or using consent banners (where available). Note, however, that disabling cookies may affect your ability to use certain features of the Site.
7. International Transfers
Your personal data may be transferred to, stored, or processed in countries outside your jurisdiction. When we do so, we will ensure that appropriate safeguards are in place (e.g. Standard Contractual Clauses or other mechanisms) to protect your data in compliance with relevant data protection laws.
8. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, including to comply with legal, accounting, or reporting requirements. After that, it will be securely deleted or anonymised.
9. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal data, such as:
- The right to access (obtain a copy of) your data.
- The right to correct or update your data.
- The right to delete or restrict processing of your data.
- The right to object to processing (e.g. for marketing).
- The right to portability (receive data in a standard format).
- The right to withdraw consent (where processing depends on consent).
To exercise any of these rights, please contact us at the details below. We may require verification of your identity.
10. Security
We implement reasonable technical and organizational measures designed to protect your personal data against loss, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
11. Third-Party Websites
Our Site may contain links to third-party websites not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies or practices of third parties. You should review the privacy policies of any third-party sites you visit.
12. Children’s Privacy
Our Site is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data, please contact us, and we will delete such information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on the Site, with a revised “Last updated” date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: